PrintCity Alliance

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Packaging, Commercial & Sheetfed Publishing, Commercial & Web Workflow Integration Management  
PrintCity market model


Activity Groups—ensure proximity to the market

Fragmentation and segmentation of the market, shorter product cycles and high innovation costs are all forcing product developers in the printing industry to react faster and more precisely to their customers’requirements. Qualified staff remain an important factor in companies. The key to market presence and growth lies in responding in good time, developing interdisciplinary solutions, adapting existing products and investing in new systems and products. And ultimately, all of these guarantee satisfied customers.

And that is exactly what PrintCity is all about: the longterm commercial success of its members.This is why PrintCity has established Activity Groups reflecting the various market segments: The Publishing, Commercial & Web Activity Group is working on projects in the field of publishing and advertising printing, and the Packaging, Commercial & Sheetfed Activity Group is working on projects in the field of commercial printing and packaging. The Activity Groups Manager explains that the goal is to encourage those member companies who are operating in the same market segment to "become attuned to each other". Both a cross-company comprehension of the market and the possibility of developing joint solutions for the customers facilitate investment decisions for each individual member. The Workflow Integration Activity Group focuses on underlying issues of networking, on JDF and on standardisation.

In its Activity Groups, PrintCity provides an appropriate framework for innovative research on future trends, reliable investment planning and result-oriented project management.

Do you want to find out more about the PrintCity Activity Groups?

Call our Activity Groups Manager at PrintCity, on Tel: + 49 8142 65233-0