Packaging, Commercial & Sheetfed Activity Group
The situation in the field of packaging printing is marked by the fact that there is a huge variety in the printed products themselves, the printing materials used and the printing and postprocessing techniques involved. As products increasingly resemble each other, the packaging takes on a role in establishing the image and is becoming a decisive sales factor. Product cycles are short. Cardboard is the most common substrate for this market segment, but foil printing for a wide range of different plastic or metal substrates is also in demand. Packaging printers generally employ more than 50 people, are internationally active and highly automated.The services offered by the printers are increasingly also covering aspects such as logistics and shipping.While print runs for product packaging are stagnating or actually decreasing due to demographic and social changes, high growth rates are expected in printing for products in the pharmaceuticals sector.
PrintCity’s Packaging, Commercial & Sheetfed Activity Group is concerned with the following topics and trends: Value Added Packaging, food packaging, UV printing and special varnishes, improved colour density on premium packaging, front and back printing, RFID, trademarking and brand protection, for instance using integrated security elements in packaging production.
Activity Group Chairman: TBA
Do you want to find out more about the PrintCity Activity Groups?
Contact our Activity Groups Manager at PrintCity on +49 8142 65233-0.