Paul Casey to present the PrintCity VAPoN Value Added Printing of Newspapers study at the PIRA Dublin Conference in December

Augsburg, Germany, November 27, 2006 – PrintCity, represented by Paul Casey of Sun Chemical, is presenting its groundbreaking VAPoN™ Value Added Printing of Newspapers project findings at the Intertech-PIRA 'Ink on Paper' two-day conference at Jurys Ballsbridge Hotel, Dublin, Ireland on December 6th, 2006.

 

'VAPoN' is a newspaper product with a clearly visible quality difference to standard coldset that is recognised by readers and advertisers and capable of attracting higher revenues to the newspaper and/or adding to its differentiation. 

 

This broad study deals with questions including how newspaper printers & publishers can open up new business opportunities to increase their turnover, plus how they can select materials and press equipment that meet their future needs best and as economically as possible.

 

The PrintCity VAPoN project provides a considered assessment of both quantitative and qualitative analysis of value added printing trends, techniques, equipment and consumable materials. The objective is to help inform and guide newspaper printers & publishers in their investment decisions.

 

PrintCity VAPoN study benefits include:

 

·        Unique cross industry shared research knowledge

 

·        Analysis of technical - production - economic factors

 

·        Assists informed investment planning & business growth

 

·        Increased revenue opportunities & differentiation

 

Paul Casey, the PrintCity VAPoN project team leader and Sun Chemical technical service development director comments, "VAPoN has brought together in one easily readable report an unprecedented fund of knowledge and expertise from a wide variety of sources. It should be the first port of call for anyone considering installing value added newspaper printing equipment.

 

"This is a great opportunity for us to present PrintCity's latest project to the Irish and UK markets, following the significant interest at the Amsterdam IfraExpo in mid October."

 

PrintCity alliance members Adphos Eltosch, MAN Roland, MEGTEC, Sun Chemical and UPM researched and delivered the VAPoN project during the summer/autumn of 2006.

 

The VAPoN study is available to read in full in the new PrintCity Webline Special magazine by contacting info@printcity.de with full name, address and email contact details.

 

Alternatively the Webline Special magazine can be downloaded in PDF format from the PrintCity web site www.printcity.de by using this link:

 

 

ENDS